Selasa, 21 April 2009

Matthew Williamson and H&M

Matthew Williamson for H&M

With only about at week or so until the capsule collection for Matthew Williamson and H&M comes out, I’m starting to truly fear the brand going wrong. While the wild and vibrant prints are M. Williamson’s signature style, I see the margin for error to be intense. Think mass retailer mentality - these consumers are not necessarily the ones that are eager to research a Rick Owens shirt by any means.

What do you think? I’m thinking awkward and lost.

Matthew Williamson

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