With only about at week or so until the capsule collection for Matthew Williamson and H&M comes out, I’m starting to truly fear the brand going wrong. While the wild and vibrant prints are M. Williamson’s signature style, I see the margin for error to be intense. Think mass retailer mentality - these consumers are not necessarily the ones that are eager to research a Rick Owens shirt by any means.
What do you think? I’m thinking awkward and lost.
